WRINKLE REDUCER

If personal ads read like the following, most guys would never think about taking preventive measures to ward off premature aging: Swedish bikini model seeks middle-aged male with wrinkled skin for fun with no commitment. Brown spots on skin a plus.

But since ads like this don't exist, it's probably a good idea to take the steps necessary to keep your skin looking young and fresh. Below please find a quick course designed to help your dermis stay forever young.

WHAT ARE GUYS WORRIED ABOUT?

Recent research shows that men are most worried about the following when it comes to their skin and aging:

• Fine Lines: Wrinkles all around the face -- particularly the eye and mouth area (often
referred to as “Crow's Feet”).

• Tired-Looking Skin : Skin that looks “worn out,” with no hint of softness or suppleness
(sorry, we couldn't think of any more macho words to use).

• Brown Spots : Small patches of discoloration on the face.

WHAT CAUSES THESE ISSUES?

Not to get too scientific, but Collagen and Elastin are the elements that keep skin looking soft and healthy. When these elements are damaged, skin tends to go downhill and premature aging sets in. So, it's important to protect skin from outside forces that damage Collagen and Elastin.

THINGS TO AVOID

This stuff wreaks havoc on Collagen and Elastin and affects your skin's appearance.

• Major Sun Exposure : Betcha' didn't know that 99% of all premature aging is the result of
sun exposure. So, sun block is imperative prior to any stint outside (it doesn't have to be
80 degrees).

• Smoking : The damage to skin can be significant, but is still probably the least of a
smoker's worries.

• Alcohol, Drugs & Highly-Processed Foods

THINGS TO DO

Whether you're trying to avoid premature aging all together or just slow it down, follow these golden rules:

• Wear Sunscreen: Slap on a moisturizer with an SPF (Sun Protection Factor) of 15 or
more every single morning.

• Follow A Solid Skincare Routine : Remember the letters CSP – Cleanse , Scrub and Protect.
To find a daily routine that's right for you, click here .

• Make An Appointment: Find a spa/salon where you'll feel comfortable and visit a Skin Care
Expert. Two or three “facials” a year can really make a difference.

• Take Your Vitamins: Use skin care products packed with vitamins and minerals.
Some of these products can directly battle “ Crow's Feet .”

• Exercise: Inner health is scientifically proven to be reflected on the outside.

For answers to other skincare questions, please review our Skincare 101 story or feel free to contact a men's skin expert by e-mailing info@groominglounge.com .